What type of content can you post to nurture your prospects?

There are sourcing database platforms such as HARO where bloggers or journalists can connect with relevant expert sources. After signing up and following the platform’s guidelines, you can submit a query about the topic you want to write about.

After that, the answers you receive from different specialists or influencers, you can collect them and publish them on your blog.

The of this type of article is that you build trust among your website visitors. People believe specialists because they are authorities in their field.

Source: DevriX

This is an example of a roundup posted on DevriX’s blog on how to grow e-commerce sales according to experts.

Infographics

As people often need visualization to get a clear idea about a certain topic, an infographic can illustrate this perfectly. You can Switzerland Phone Number create a blog post using infographics, which you can also use on social media.

Research shows that people who can follow directions with text and pictures do 323% better than people who follow directions without pictures.

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Data from the Content Marketing Institute shows that the use of infographics by B2B marketers has steadily increased over the past four years, and it is now at 65%.

Infographics work, so be sure to include them in your strategy.

Check out this sample blog post infographic comparing a WordPress multisite to a single site and multiple websites [Infographic].

Tutorials and guides

Tutorials, guides, or “how-to” articles attract prospects because they provide helpful and educational content.

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