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This technique, in which the missing data is filled in on the basis of machine learning, is something you can apply in 2022 to future-proof the management of your campaigns. conversion Morocco WhatsApp Number List modeling conversion modeling Attribution models (data driven) Until now, the last-click attribution has been set by default for all Google Ads accounts, but in 2022 Google will replace it with the multi-touch attribution model (data driven). Google has already started rolling out data driven as Morocco WhatsApp Number List the standard at various advertisers this year. Data-driven attribution uses data from your company to properly assess the value of the various contact moments. This results in an attribution model that works specifically for your company. It optimally shows which advertisements are essential to achieve your business goals.

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Where there are currently several requirements to set up a data-driven attribution model, such as a minimum number of conversions and interactions Morocco WhatsApp Number List per month, Google will remove the data requirements for data-driven models . 6. Create more headlines and descriptions In the 2021 trend article , we already emphasized the importance of responsive search ads (RSA) to your account. Now that we are one year later, we can no longer ignore it. In 2022, RSA will become the standard for creating your ads. Extended text ads (ETA) will be a thing of the past from June 2022.

The Following Example

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Previously, RSA was sometimes seen as an ‘idea box’ for creating headlines and descriptions, but in 2022 it will become the form of advertising. RSA differs from ETA because with RSA we use not three, but fifteen headlines and not two, but four descriptions. Google then Morocco WhatsApp Number List makes its own combinations with this. The best performing combinations are delivered the most. Because RSA is becoming the standard, it is more difficult for us as SEA marketers to put advertisements in a certain order. However, you can pin headlines and descriptions, even though it’s not recommended by Google. So we will have to assume that Google’s algorithm chooses the right combinations.


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