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The collaboration with DuckDuckGo for incognito searches was already a big step in this. But from a different form of sustainability, collaborations are also being Malta WhatsApp Number List conclude. With sustainable search engines, including Ecosia and OceanHero . These parties use the revenue from advertisements to finance their sustainable initiatives. For example, OceanHero is Malta WhatsApp Number List fighting against the plastic soup. Paying people in Indonesia to clean up and collect plastic bottles. Ecosia uses the proceeds to plant trees where they are needed most. So through these sustainable initiatives you can plant trees or make the sea cleaner. All while you search. The influence of green search engines on your SEA activities.

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The fact that consumers are increasingly aware of the environment will become even more noticeable in 2022. In the choices they make when purchasing products and in the services they use. An increase in sustainable initiatives, and therefore also sustainable search Malta WhatsApp Number List engines, will be the result of this. As an advertiser it is interesting to respond to this. Depending on the sustainable intentions of your company (or your customers), you can choose to support these Malta WhatsApp Number List initiatives by advertising on them as well. Both Ecosia, DuckDuckGo and OceanHero are already included in Microsoft’s partner network. Also read: 7 SEA tactics to give your webshop a big boost .

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Send on POAS (the new ROAS) As an advertiser you often have to deal with objectives that are based on ROAS (Return On Ad Spend). But did you know that ROAS Malta WhatsApp Number List can create the wrong impression when it comes to the profitability of your ad? Fortunately, POAS is a lot more efficient. POAS (Profit On Ad Spend) is also the profit (or rather: the gross margin) per advertisement divided by the advertising costs. When managing on POAS you therefore look at the ratio between the profit and advertising costs, where when managing on ROAS you calculate the ratio between the turnover and the advertising costs.

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